The ALOHA Shirt

The ALOHA Shirt

Regular price $60.00 Sale

Serving as one of Hawai‘i’s most famous ambassadors for 75+ years, the Hawaiian shirt—aka Aloha shirt—is more
popular than ever. From California to Tokyo, hundreds of manufacturers are turning out modern-day shirts costing
from $15 to $100. Collectors on eBay and at New York auction houses are paying thousands of dollars for a single
shirt that cost less than a dollar in 1935. Now a half-billion-dollar-a-year industry, the Aloha shirt holds its legacy as
a palpable symbol of Hawai‘i’s “Aloha Spirit.”